SkyCable eyes 25% of P30-B data market in next 5 years

MANILA, Philippines - Lopez-owned SkyCable Corp. is looking at cornering 25 percent of the P30 billion enterprise data and networking solutions market over the next five years.

SkyBiz head Jon Arayata said in an interview with reporters that the company aims to prove itself to be a serious contender able to provide the flexibility and highly-customized service that corporate customers are looking for.

“We want to corner at least 25 percent of the market in the next five years,” Arayata said.

He said that SkyBiz intends to make a dent in the market by focusing on the needs of corporate clients over the next couple of years.

“We continue to dominate the cable TV business but the corporate is another area that we need to focus on,” he said.

According to Arayata, the company intends to double the number of corporate subscribers, currently pegged at about 3,000, every year. “Every year we try to double the number of our subscribers.”

Arayata said, the company’s Cable TV business has a subscriber base of around 750,000 all over the country while its broadband business has a subscriber base of 80,000.

Sales marketing head Dikcy Liwanag said SkyCable has built its reputation as a leader in providing high quality Pay TV services to both home and corporate clients worldwide.

Liwanag said SkyBiz leads the way to meet the demands for digital and HD entertainment in the country by allowing a high degree of customization to meet growing sophistication and demands for top-notch entertainment from customers nationwide.

He added that the company addresses the needs of customers by giving them plan customization, channel selection and special access to highly-requested channels such as sporting events, blockbuster movies, live coverage and other special media events on top of their regular subscriptions.

The company currently caters to corporate clients in the service industry including hotels, restaurants, venues and other service-related companies that have unique demands for its entertainment offerings suited to the profile of its own customers.

Liwanag said, the company is set to diversify to the business process outsourcing (BPO) as well as banking industries.