Puregold gathers SMEs for sari-sari store confab

MANILA, Philippines - Retail giant Puregold Price Club is set to host one of the country’s biggest gatherings of small and medium enterprises (SMEs) when it holds its 11th Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention on May 21 to 25 at the World Trade Center in Pasay City.

The five-day convention will bring together over 300,000 members of Puregold’s Tindahan ni Aling Puring program, mostly grocery and sari-sari store owners, carinderia and restaurant operators, resellers and bulk buyers.

Senate Majority Leader Alan Peter Cayetano will be the guest of honor at the convention.

Ferdinand Vincent Co, national merchandising director of Puregold, said this year’s theme – ”Level-AP! E-Level AP and Asenso at Panalo” – emphasizes the retail chain’s continuing commitment to help SMEs boost their income by taking their small businesses to the next level.

“Our focus this year is to help Aling Puring members, whom we consider as our business partners, reach new levels of success,” Co said. “We want them to grow their businesses to become more successful and profitable.”

The convention will coincide with the launching of the new and improved Tindahan ni Aling Puring membership card that opens up a range of highly-exclusive benefits for its members such as easier structure to earn points through their purchases and an enhanced redemption system of fabulous freebies and prizes, plus other exciting features and rewards.

Another highlight of the convention is free training and seminars by no less than professional business motivational speakers and respected entrepreneurs like Chinkee Tan, Francis Kong, Randell Tiongson, RJ Ledesma and Anton Diaz.

Through the annual convention, Aling Puring members are able to learn new and fast-moving products, trends and marketing strategies designed for small business owners.

Puregold stays true to be the only retail chain that offers complete business package for sari-sari store and carinderia start-up, which includes store design and promotion, technological assistance, courses on basic retail management plus media exposure.