Sun Cellular to expand in provinces

MANILA, Philippines - Sun Business, the enterprise unit of Sun Cellular of dominant carrier Philippine Long Distance Telephone Co. (PLDT), is set to launch services in the provinces that would cater to small and medium enterprises (SMEs).

Corinne Funk-Zablan, marketing head for Sun Business, said the company is looking at launching the Sun Solutions Distribution Program to help SMEs in Cavite, Pampanga, Cebu, and Davao become more efficient through information, communications, and technology (ICT).

“With our Solutions Distribution Program, we will be empowering the SME sector which supports a huge segment of the country’s production and employment,” Zablan said.

Under the Solutions Distribution program, SMEs could avail of monthly commissions by selling Sun Business solutions, specifically Sun Message Cast and Sun M2M Data Plans to their network of clients and business contacts.

She added the program would allow SMEs to enhance their line-up of products and services and will provide an additional revenue source for their companies.

The program would likewise allow Sun Cellular to expand its market reach while at the same time helping build the ICT capabilities of SMEs.

“We believe that by helping SMEs become ICT-ready, we are able to help them become more competitive, more efficient, and more profitable,” she added.

Sun Message Cast is a web-based messaging business application that allows a company to send and broadcast text messages to one or multiple recipients across all networks.

Sun M2M Data Plans, on the other hand, are flexible SIM-based data packages that enable businesses to integrate machine-to-machine (M2M) solutions into their operations. Some examples of M2M services are SIM-based tracking solutions, wireless point-of-sale (POS) systems, and wireless automated teller machines (ATMs).

“Through this new program, we underscore our commitment to build the capacity and spur the growth and development of SME sector,” Zablan said.