Gionee partners with Davao telecom firm

MANILA, Philippines - Gionee Communication Equipment Co. Ltd. has partnered with one of the biggest mobile device retailers in the Mindanao region in establishing Gionee’s first-ever Concepts Store in Davao City.

The Gionee Concepts Store, located at the 3rd Level, near Spazio of Gaisano Mall along J.P. Laurel st. in Davao City, offers the brand’s full line of smart phones and other devices catering to different market segments. 

It will open its doors to the public on Feb. 22, with former Mayor Sara Duterte bannering the list of dignitaries that will lead the opening rites.

The Gionee Concepts Store is a partnership between Gionee Communication Equipment Co. Ltd. and Banana Telecoms Inc. headed by Wilson Lu, president and chief executive officer of Wiltelcom, a leading retailer of smart phones and mobile devices in Mindanao.

Katrin Salanga- Gregorio, Gionee Philippines Mobile head said Gionee decided to partner with Wilson Lu’s group to solidify its presence in Davao City and the whole of Mindanao.  They also hope to expand in all major cities in the country within the year. 

“The opening of Gionee Concepts Store excites Davaoeños who have been craving for high- end and superior yet affordable smart phones, devices and other offerings,” Gionee regional head Mikee Morado said. 

Duterte, the charismatic former lady mayor of Davao, will also be formally introduced as the brand’s ambassadress during the opening festivities.

Last October, Gionee unveiled its flagship smart phone ELIFE E6 in the Philippines and subsequently rolled out its other superior yet affordable mobile phone products which include the GN708, P2, Pioneer P3, and ELIFE E3 Blue.

Gionee Communication Equipment Co. Ltd., established in 2002,  is a hi-tech company engaged in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services.

Belexis Concepts Inc. is the exclusive distributor of Gionee smart phones in the Philippines.