Sun Cell marks 5-yr ties with LGU

MANILA, Philippines - Mobile service operator Sun Cellular recently marked its five-year partnership with the local government of General Trias, Cavite for its 24/7 hotline system.

 The hotline system has been instrumental in sending text broadcasts of public service announcements to over 81,000 recipients and engaging constituents in their role for responsible citizenship and good governance.

 First established in August 2008, Sun Cellular has been extending its unlimited call and text services to power up a unified communication channel for General Trias.

“This has been helping the municipality in terms of information dissemination and making public service even more accessible to all constituents,” said Corrine Zablan, Sun Cellular’s assistant vice president for strategic sales partnership.

“We are proud to be part of this endeavor of marrying innovation and public service. Apart from the consumer and commercial level, we recognize the vital role of communications in maintaining peace and order and in fostering transparency in the government and strong ties with the community,” said Zablan.

Comprised of 220 mobile and wireless desk phones in all 33 barangays of the municipality, including public schools, social service offices, civil groups and homeowner associations, the hotline system is led by two main hotlines  -- the “Serbisyo 24/7” Text Hotline and the “Mayor’s 24/7” Call and Text Hotline.

General Trias officials said the system has upgraded their medium of communications from the two-way radio system to call and text and reduced communication expenses of the  municipality.

“Through Serbisyo 24/7, we have become much closer to our constituents. In our everyday operations, we are grateful to have a real-time means of receiving concerns and public service feedback which enables us to respond quickly and take action efficiently,” they added.

Sun Cellular is a member of the PLDT Group.