Coca-Cola Femsa Phl poised to revolutionize local market

MANILA, Philippines - As it moves towards achieving its first year milestone since completing the acquisition of Coca-Cola Bottlers Philippines in January, Coca-Cola FEMSA has made significant achievements towards its vision of transforming its Philippine operations into an organization capable of delivering even greater economic and social value to the country and Filipino community.

On its first months of operation, Coca-Cola FEMSA has focused its efforts on five priority areas: providing the Filipino consumer with an even wider variety of beverages and packages; improving its distribution network and capability; making new investments in its manufacturing facilities; developing its employees; and caring for the community through its social responsibility program.

The company is on track in building an initial five new distribution centers across Metro Manila and Central Luzon, with more to be built in Luzon, Visayas and Mindanao within the next two years. This significant investment will allow Coca-Cola FEMSA to efficiently deliver more products to a wider network of partners and customers, creating opportunities for our customers to refresh Filipino consumers while growing their businesses and the local economy.

These distribution centers will also generate significant employment opportunities in the communities where they will be located.

”The Philippines is an important growth market for Coca-Cola FEMSA. We may still be in the very early stages of our evolution, but the results we have been receiving are already very promising,” said Juan Dominguez, Corporate Affairs director for Coca-Cola FEMSA. “We are confident that with Coca-Cola FEMSA’s proven track record for success as well as the talent of our associates in the Philippine operations, we can sustain this positive trajectory,” added Dominguez.

In partnership with The Coca-Cola Company, Coca-Cola FEMSA released its latest product offering catering to on-the-go consumers. Coca-Cola MISMO, initially available in select areas in Metro Manila and Isabela during its pilot phase, comes in an easy to carry 300ml non-returnable, re-sealable PET bottle and retails for just P10. “We have seen a remarkable response from our consumers on Coca-Cola MISMO. As of early September, over four million physical cases have been sold,” said Dominguez.

Coca-Cola FEMSA aims to roll this out to more locations throughout the rest of the year. Aside from Coca-Cola MISMO, new product launches include the new Minute Maid Pulpy Pineapple and Eight O’ Clock Strawberry flavor variant.

Coca-Cola FEMSA is also investing heavily in upgrading its manufacturing facilities. New bottling lines have been added to its Canlubang, Cebu and Misamis Oriental plants. It is also expanding its manufacturing capability in Davao through strategic acquisitions.