SingTel-Samsung partnership to benefit Globe subscribers

MANILA, Philippines - Ayala-led Globe Telecom Inc. is expected to benefit from the strategic partnership entered into by its partner SingTel Group with Samsung of Korea focusing on driving next-generation mobile communication, infotainment and technology services in Asia.

In a statement, International SingTel Group Consumer, CEO Mark Chong said the partnership intends to take advantage of the scale of the SingTel Group and Samsung’s innovative products and services.

 â€œSingTel Group and Samsung will deliver an exciting mobile experience for customers, through brilliant mobile and innovative devices,” Chong said.

 â€œNot only will our companies mutually benefit, but our combined 400 million mobile customers will be able to take advantage of the unique offerings that will be provided in the future,” he added.

For his part, Samsung Electronics president and head of sales and marketing DJ Lee said both companies would provide customers with advance technology.

 â€œWe are honored by this opportunity to provide our customers with advanced mobile experiences. In order to introduce Samsung’s next generation mobile communications, we continue to fully support and work closely with leading mobile operators,” Lee said.

The partners would offer applications and digital services to customers of SingTel Group companies including Advanced Info Service (Thailand), Airtel, Globe Telecom (Philippines), Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia).

In addition, the SingTel Group would work with Samsung to identify opportunities for joint launches and marketing campaigns of key Samsung device announcements.

The companies will also be able to leverage each others’ distribution channels to extend their retail reach to more customers.

SingTel Group’s leading mobile brands combined with Samsung’s mobile device ingenuity would grow the 3G and 4G customer base in each market and also enhance the experience of mobile customers and broaden their access to intelligent networks.

The SingTel Group and Samsung partnership would begin this month with joint projects beginning from the fourth quarter this year.