PRA sets seminar on in-store MKTG tools

MANILA, Philippines - The Philippine Retailers Association, the national organization of the country’s top notch retailers and prime movers in the retail industry, will be hold a seminar on In-Store Marketing Tools and Techniques on Sept. 26.

The half-day seminar which will be held in Nostalj 2&3 Joy Ballroom, 5/F Oakwood Premier Joy-Nostalj Center Manila, Ortigas, Pasig City from 1-5 p.m., will be facilitated by Reyes Barbeque chief executive officer  Inez S. Reyes.

PRA secretary general Evelyn Balmeo- Salire said the seminar will provide brand differentiation and brand strategy, tracking the retail customer, the link between the customer experience in-store, brand, tools and techniques. There will also be a case workshop.

For inquiries on the seminar and PRA monthly events, check out www.philretailers.com or call  (02) 687-4180 local 105 or email at [email protected] / [email protected]. Deadline of registration is today, Sept. 23, 2013.