Wego expands local operations

MANILA, Philippines - Singapore-based Wego, the leading travel search site in Asia Pacific and the Middle East, is expanding its operations into the Philippines.

As a participant in the first Philippine Tourism Forum and the 24th Philippine Travel Mart, Wego said it sees huge growth potential in the country’s tourism industry.

Wego said it has appointed a dedicated market manager to the Philippines to extend its localization strategy to further incorporate and serve travelers, hotels, airlines and other travel industry businesses.

Currently, Wego has local offices in Indonesia, India and Dubai.

Wego chief marketing officer Joachim Holte said the Asia Pacific market is a strategic region for Wego.

“We’ve established a successful localization program with more than 50 country sites in 30 languages worldwide in 42 currencies,” he said.

“In the Philippines, we are one of only a few travel comparison sites to display rates in Philippine peso,” he added.

“Following an investment of $17 million in growth capital through the completion of a Series C preferred share offering, part of our strategy is to appoint dedicated market managers in our growth regions to extend our activities going forward. The Philippines is undergoing a surge in tourism development and economic growth which is being reflected in the growing number of Wego users from the country,” Holte said.