MANILA, Philippines - Three advertising agencies grabbed the top awards at the seventh Boomerang Awards organized by the Internet & Mobile Marketing Association of the Philippines (IMMAP).
DM9 JaymeSyfu's 'Bury the Past,' an end violence against women campaign for women's rights group Gabriela, won two golds for campaigns for industry and effectivity.
OgilvyOne Worldwide Manila also won two golds in the program by industry and effectivity categories for its Nestle Club campaign.
Mobext, meanwhile, was awarded a gold in the effectivity category for its McDonald's Ang Pao coupons campaign.
A total of 19 silver and 20 bronze awards were also given the annual awards night which recognizes the country's top digital projects.
“While the Boomerang's is still the new awards show, it plays an important role in our industry. By recognizing the country's best work, it aims to drive confidence, inspiring bigger, bolder and more effective marketing platforms within the digital space,†IMMAP Board Director and Boomerang Committee Head Isa Garcia-Sicam said.
A total of 129 entries were judged in this year's competition, which looked at the digital marketeers' digital practices and mastery of social media and digital commerce.
“The trial phase (for digital) is over and marketers see the value of digital to reach, engage and convert consumers into customers. More and more, accountability, optimization and return on investment drive the use of digital marketing. It's a natural evolution then that the Boomerang Awards recognizes the most effective, creative solutions in the Philippines,†Garcia-Sicam added.
Boomerang Awards full list of winners:
Campaigns by industry
Gold
Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Bury the past
Silver
MOBEXT- McDonald's Ang Pao coupons, Food and Beverage
OgilvyOne Worldwide Manila- Gerber Foods, Food and Beverage
Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Manila Scandal, Non-Profit Organizations, Government Institutions, Advocacies
Bronze
Sun Life Financial Philippines- Sun Life Financial Philippines, Banking and Financial Products
Leo Burnett / Arc Worldwide Phils. Co. Inc.- McDonald's Twister Fries, Food and Beverage
Publicis Manila- NESTLÉ Drumstick Duo, Food and Beverage
NuWorks Interactive Labs Inc.- NESTLE Crunch: Fun Philosophy, Food and Beverage
OgilvyOne Worldwide Manila- Minute Maid Pulpy, Food and Beverage
OgilvyOne Worldwide Manila- Clear Men Personal Care, Health & Wellness
iProspect Philippines- adidas Boost, Personal Care, Health & Wellness
Tribal Worldwide–DDB- Public Service, Vote Smart, Non-Profit Organizations, Government Institutions, Advocacies
Leo Burnett/Arc Worldwide Phils. Co. Inc.- Samsung Galaxy SIII, Technology and Telecommunication
Programs by industry
Gold
OgilvyOne Worldwide Manila- Nestle Club, Food and Beverage
Silver
Country Brand- Non-Profit Organizations, Government Institutions, Advocacies
Intel Digital Literacy Intiative- Non-Profit Organizations, Government Institutions, Advocacies
my.Smart Customer Service Portal- Technology and Telecommunication
Bronze
McCann- BPI, Banking and Financial Products
ABC Development Corporation (TV5)- Kristin Publishing & Media
Campaigns- Effectivity
Gold
Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Bury the past, Engagement
MOBEXT- McDonald's Ang Pao coupons, Sales
Silver
McCann Worldgroup Philippines- Sprite, Awareness
Leo Burnett/Arc Worldwide Phils. Co. Inc.- McDonald's Twister Fries, Engagement
Publicis Manila- NESTLÉ Drumstick Duo, Engagement
MRM Worldwide- Nescafe, Engagement
MRM Worldwide- Nestle Alpo, Engagement
OgilvyOne Worldwide Manila- Clear Men, Sales
Publicis Manila- NESTLÉ Drumstick Duo, Sales
OgilvyOne Worldwide Manila- Gerber Foods, Sentiment, Improvement
Bronze
Lowe Inc.- Axe Deodorant, Awareness
Ayala Land-Commercial Business Group- The New Glorietta Vibe, Awareness
Movent Inc.- Unilever Phils./ Lipton Yellow Label Tea, Engagement
ABC Development Corporation (TV5)- #AskMsWorldPH (Miss World Philippines 2012 and ABC 5), Engagement
HAVOC DIGITAL INC.- Smart International Services, Sales
OgilvyOne Worldwide Manila- KFC Cheese Top Burger, Sentiment Improvement
HAVOC DIGITAL INC.- Smart International Services, Trial
Programs- Effectivity
Gold
OgilvyOne Worldwide Manila- Nestle Club, Sales
Silver
Globe Prepaid Go Sakto- Awareness
MRM Worldwide- Nestle KitKat, Engagement
MRM Worldwide- Royal, Engagement
Wunderman Intl Phils Inc.- Nokia Philippines, Engagement
HAVOC DIGITAL INC.- Smart Online Store, Sales
McCann- Banking Finance, Awareness
BBDO Guerrero/Proximity Philippines- Country Brand, Engagement