Top agencies shine in Boomerang Awards

MANILA, Philippines - Three advertising agencies grabbed the top awards at the seventh Boomerang Awards organized by the Internet & Mobile Marketing Association of the Philippines (IMMAP).

DM9 JaymeSyfu's 'Bury the Past,' an end violence against women campaign for women's rights group Gabriela, won two golds for campaigns for industry and effectivity.

OgilvyOne Worldwide Manila also won two golds in the program by industry and effectivity categories for its Nestle Club campaign.

Mobext, meanwhile, was awarded a gold in the effectivity category for its McDonald's Ang Pao coupons campaign.

A total of 19 silver and 20 bronze awards were also given the annual awards night which recognizes the country's top digital projects.

“While the Boomerang's is still the new awards show, it plays an important role in our industry. By recognizing the country's best work, it aims to drive confidence, inspiring bigger, bolder and more effective marketing platforms within the digital space,” IMMAP Board Director and Boomerang Committee Head Isa Garcia-Sicam said.

A total of 129 entries were judged in this year's competition, which looked at the digital marketeers' digital practices and mastery of social media and digital commerce.

“The trial phase (for digital) is over and marketers see the value of digital to reach, engage and convert  consumers into customers. More and more, accountability, optimization and return on investment drive the use of digital marketing. It's a natural evolution then that the Boomerang Awards recognizes the most effective, creative solutions in the Philippines,” Garcia-Sicam added.

Boomerang Awards full list of winners:

Campaigns by industry

Gold

Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Bury the past

Silver

MOBEXT- McDonald's Ang Pao coupons, Food and Beverage

OgilvyOne Worldwide Manila- Gerber Foods, Food and Beverage

Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Manila Scandal, Non-Profit Organizations, Government Institutions, Advocacies

Bronze

Sun Life Financial Philippines- Sun Life Financial Philippines, Banking and Financial Products

Leo Burnett / Arc Worldwide Phils. Co. Inc.- McDonald's Twister Fries, Food and Beverage

Publicis Manila- NESTLÉ Drumstick Duo, Food and Beverage

NuWorks Interactive Labs Inc.- NESTLE Crunch: Fun Philosophy, Food and Beverage

OgilvyOne Worldwide Manila- Minute Maid Pulpy, Food and Beverage

OgilvyOne Worldwide Manila- Clear Men Personal Care, Health & Wellness

iProspect Philippines- adidas Boost, Personal Care, Health & Wellness

Tribal Worldwide–DDB- Public Service, Vote Smart, Non-Profit Organizations, Government Institutions, Advocacies

Leo Burnett/Arc Worldwide Phils. Co. Inc.- Samsung Galaxy SIII, Technology and Telecommunication

Programs by industry

Gold

OgilvyOne Worldwide Manila- Nestle Club, Food and Beverage

Silver

Country Brand- Non-Profit Organizations, Government Institutions, Advocacies

Intel Digital Literacy Intiative- Non-Profit Organizations, Government Institutions,  Advocacies

my.Smart Customer Service Portal- Technology and Telecommunication

Bronze

McCann- BPI, Banking and Financial Products

ABC Development Corporation (TV5)- Kristin Publishing & Media

Campaigns- Effectivity

Gold

Di9it/DM9 Jayme Syfu- Gabriela EVAW campaign, Bury the past, Engagement

MOBEXT- McDonald's Ang Pao coupons, Sales

Silver

McCann Worldgroup Philippines- Sprite, Awareness

Leo Burnett/Arc Worldwide Phils. Co. Inc.- McDonald's Twister Fries, Engagement

Publicis Manila- NESTLÉ Drumstick Duo, Engagement

MRM Worldwide- Nescafe, Engagement

MRM Worldwide- Nestle Alpo, Engagement

OgilvyOne Worldwide Manila- Clear Men, Sales

Publicis Manila- NESTLÉ Drumstick Duo, Sales

OgilvyOne Worldwide Manila- Gerber Foods, Sentiment, Improvement

Bronze

Lowe Inc.- Axe Deodorant, Awareness

Ayala Land-Commercial Business Group- The New Glorietta Vibe, Awareness

Movent Inc.- Unilever Phils./ Lipton Yellow Label Tea, Engagement

ABC Development Corporation (TV5)- #AskMsWorldPH (Miss World Philippines 2012 and ABC 5), Engagement

HAVOC DIGITAL INC.- Smart International Services, Sales

OgilvyOne Worldwide Manila- KFC Cheese Top Burger, Sentiment Improvement

HAVOC DIGITAL INC.- Smart International Services, Trial

Programs- Effectivity

Gold

OgilvyOne Worldwide Manila- Nestle Club, Sales

Silver

Globe Prepaid Go Sakto- Awareness

MRM Worldwide- Nestle KitKat, Engagement

MRM Worldwide- Royal, Engagement

Wunderman Intl Phils Inc.- Nokia Philippines, Engagement

HAVOC DIGITAL INC.- Smart Online Store, Sales

McCann- Banking Finance, Awareness

BBDO Guerrero/Proximity Philippines- Country Brand, Engagement