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Business

Phl ad agencies win big in 'Cannes' of advertisement

The Philippine Star

MANILA, Philippines - Philippine advertising agencies scored major wins at the Cannes Festival of Creativity Lions.

McCann Worldgroup Philippines received Silver in Radio for Philippine Cancer Society's "Press" and "Hold", while TBWA/Santiago Mangada Puno grabbed two trophies in Design: a Silver for Pacific Paint's "The Biggest Filter (Project EDSA)" and a Bronze for Ayala Land's "Koi Fish Feed Invite".

Meanwhile, Derek S. Lorenzo's search for a new "Ana Banana"  chronicled in the "Screen-Age Love Story " for PLDT gave Ace Saatchi & Saatchi one of its two Media Lions, a Silver for Best Use of Social Media.

Derek's  little sister put out a heartfelt call on the internet for someone to heal his broken broken heart,  following rejection from his previous crush, "Anna Banana". In the end, Derek found a new love with the help of high-speed internet.

Saatchi Manila's other winner is the "Olympic Shirt Flag", which  got a bronze for Commercial Public Services including Healthcare & Medical. The campaign was nearly scrapped after having been scrapped owing to difficulty to execute it on a worldwide scale.

Saatchi Manila, which had originally conceived the campaign,  sought  the permission of client P & G to execute the idea in the Philippines. The campaign became a success when Filipinos all over the country took part, donating portions of their t-shirts to make the Philippine Team's official national flag at the 2012 Olympics.
 

ACE SAATCHI

ANA BANANA

ANNA BANANA

AYALA LAND

BEST USE OF SOCIAL MEDIA

BIGGEST FILTER

CANNES FESTIVAL OF CREATIVITY LIONS

COMMERCIAL PUBLIC SERVICES

DEREK

SAATCHI MANILA

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