Outthink, outsmart, outmaneuver competition

MANILA, Philippines - In war, the wisest generals and the most brilliant military strategists know that the key to victory is “foreknowledge” of an enemy’s move before launching an attack.  In business, decision makers can execute and implement the best decisions against competition if they have superior business intelligence. Businesses, in order to succeed, must have the arsenal of tools to learn what competitors will do and not what competitors have done. 

The Center for Global Best Practices (website www.cgbp.org; Manila telephone #s 556-8968/ 69 or Cebu lines (032) 512-3106/ 07), in collaboration with FULD & Company, the pioneer and leader in competitive intelligence globally, is bringing to the Philippines the workshop on Competitive Intelligence (CI) and Business Wargaming.  This one-time two-day event will be held on Wednesday and Thursday, June 26 & 27, 2013 at the Edsa Shangri-la Hotel, Mandaluyong City.

In this age of the knowledge economy, the company that is able to capture and process market and business intelligence information about its competitive environment efficiently –and ahead of its rivals—reap the best rewards for its organization.  Around 90 percent of top global companies now have a CI system within their organization that increases their ability to better anticipate, understand, and prepare for competition.  This CI practice sharpens their capability to effectively and accurately make decisions for best performance.

A competitive intelligence (CI) system provides such a capability, and has been used by many top global companies to:

* Anticipate surprises, competitor attacks, and industry risks

* Identify opportunities and threats more accurately

* Serve customers better

* Influence, support or contest decisions

* Challenge assumptions and initiate critical thinking

The program will feature the theories and practices of CI; case studies; useful tools and techniques; approach and methodology; strategic and tactical applications; project management for CI use; and other valuable information that will help raise the level of competitiveness of any business organization.

In addition, attendees will be introduced to a revolutionary CI tool called Business Wargaming through simulated yet practical applications of strategy and decision-making.  Participants will gain an appreciation of the relationship of intelligence to strategy; the importance of understanding and mastering competitor and market movements; the value of strategic thinking; and the significance of competitive dynamics.