International brand expert to address Mla seminar

MANILA, Philippines - Francorp, the world leader in franchising with 23 offices worldwide including the United States, is bringing to the Philippines a Singaporean expert to teach Filipino companies the new proven techniques in branding management.

Luke Lim, Asia’s award-winning brand master who is behind the branding of BreadTalk, Marie France, Swatch, Charles & Keith, Philips, Fila, Pho Hoa, Toast Box, Ben & Jerry’s, and many other famous global brands, will lead a high-profile list of international speakers in a special seminar titled “The Road to Brand Growth: Building Successful Brands” on March 7, at the Fairmont Makati Hotel Ballroom 1.

Francorp, through its local subsidiary Francorp Philippines, has partnered with PLDT SME, the Philippine Franchise Association, the Philippine Retailers Association, and A.S. Louken Group in putting together the seminar and bringing Lim to Manila.

The seminar is expected to be attended by more than 150 participants from today’s successful companies, be it established or emerging, franchised or start-ups as well as up-and-coming businesses or those aspiring to rejuvenate and build their brands into one that is competitive and cutting edge.

Lim is the CEO and founder of A.S. Louken Group, and author of Asia’s award-winning bestseller book “Secrets of the Little Red Cow”.   A.S. Louken has over 13 years of experience in partnering with more than 600 brands, and thus has deep knowledge and experience in building and rejuvenating Asian enterprises, by fuelling their growth with branding. 

A highly sought-after expert on brand-growth strategies, A.S. Louken operates in 11 countries including China, Singapore, Indonesia, and Malaysia, where this seminar has been staged, benefitting more than 10,000 participants in the Asia-Pacific region.  Topics will include the nine Secrets to Building Brand Success as practiced by noted Asian enterprises such as:  Defining Brand Space; Delivering Brand Promise, Finding your Brand Personality; Protecting your Brand; Replicating your Business; and Going Global.