Res/Toe/Run marks 5th year

MANILA, Philippines - Leading multi-brand family footwear boutique Res|Toe|Run is embarking on an aggressive nationwide expansion program to mark its fifth year in business. This is according to Joy Austria, brand manager of Res|Toe|Run, who said that the expansion is aimed not only in Metro Manila but also in the provinces. Austria said that the company is set to reach a 30-store mark by the end of the year. To date, Res|Toe|Run has 26 stores, including the newly opened three provincial doors located in Baguio Techno Hub Camp John Hay; Robinsons Calasiao, Pangasinan; Harbor Point, Subic; and two Metro Manila outlets located in Robinsons Place Magnolia, Quezon City and Lucky China Town Mall, Binondo. The expansion pace is set to continue at a rapid rate with the slated opening of three more outlets in Cavite, Cagayan de Oro and Bacolod. In addition to its local expansion efforts, Res|Toe|Run, via its mother company Primer Group, also opened its first international flagship store in Paradigm Mall, Malaysia recently. To support its growth targets, the company has imposed new marketing strategies, including additional manpower, expanded product lines and setting up of distribution channels to hasten delivery of services and maintain the store’s shopping experience.