MANILA, Philippines - Companies have turned to mobile advertising for the manifold aspects of their business, such as promotional campaign, hiring, purchase and acquisition, as well as engagement and content delivery.
To enable various enterprises to get a clearer picture of mobile advertising and realize its full potential, Entertainment Gateway Group (EGG), a wholly-owned subsidiary of Globe Telecom, Inc., finally hatched the egg of this important marketing trend via the recent Mobile Advertising Roadshow held at the Skye Lounge, Bonifacio Global City in Taguig.
No less than the owners, top executives and even representatives of all types of businesses got together in this very engaging event that exposed them to the possibilities of mobile marketing for their businesses.
“We’re meeting up a big push this year for mobile ads. So we invited everyone to try it out with us through Entertainment Gateway Group. We’d like to experiment some more mobile marketing and advertising ideas with our partners and make it a part of their advertising or marketing needs. And we’d like to share what we’ve done both in Globe and SingTel,†said Glenn Estrella, head of Globe Digital Media.
The evening gathering had in store for the participants insightful presentations from senior thought leaders in mobile marketing industry from Globe as well as SingTel. Live demonstration of EGG’s impressive product lineup for 2013 enabled guests to explore the many options they could avail of, along with the showcase of some fascinating case studies on mobile marketing.