Honda aims for higher sales

MANILA, Philippines - Honda Philippines, Inc. aims to achieve higher sales next year as the country is experiencing strong economic growth.

“We are...aiming for an increase in our sales in the next fiscal year given the significant improvement in the country’s economic condition,” Sunday Julaton, national sales and marketing manager of Honda Philippines said in an email.

He said it is still too early to say by how much sales would grow in the next fiscal year  but noted the firm has the capacity and capability to deliver the volume of motorcycles required by the Philippine market.

Honda Philippines’ fiscal year ends in March.

The country’s positive economic performance is seen to support higher motorcycle sales as consumers have more disposable income.

Apart from the favorable economic conditions, Honda Philippines is confident that its campaign to promote the purchase of quality motorcycles, would help  achieve higher sales.

“While price, concededly, is a major factor in making purchase decisions for ordinary consumers, it should not be the only factor they should consider,” he said.

“It is equally important for consumers to check the quality and durability of the motorcycles offered in the market,” he said further.

For the current fiscal year, Julaton said earlier the company targets sales of 400,000 units.

The firm sold more than 300,000 units in the previous fiscal year.

The country’s improving economy is seen to support higher sales for the current fiscal year.

The bulk or 65 to 70 percent of the firm’s total sales is accounted for by solo motorcycle models, while the balance comes from the motorcycle business line.

For the current fiscal year, the firm has allocated P540 million for the construction of new buildings and acquisition of new set of machineries and equipment.