MANILA, Philippines - Yatai International Corp. has appointed BBDO Guerrero Proximity Philippines as its agency tasked to develop their communication strategy and above-the-line advertising as well as a retail strategy for their in-store communications and implementation. Established in 1996, Yatai International is the exclusive importer and distributor of the Omni electrical and lighting products in the Philippines. It boasts of ensuring quality while offering value for money to its very discerning market. The brand will also launch its LED series to satisfy the consumer’s needs for energy efficient lighting solutions. With this new relationship, Tony Harris, BBDO chief executive, said: “We’re delighted to work on such known brands that obviously put the consumer’s interest in their product development. And we are up to the task of seeing this brand achieve its vision of being a Filipino brand trusted worldwide for its safe, innovative and eco-friendly products.”