Whirlpool is most trusted brand

MANILA, Philippines - Filipino consumers have spoken: Whirlpool is still their brand of choice in washing machines. Once again, Whirlpool has been conferred with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the Washing Machine Category in the Reader’s Digest Asia’s Trusted Brand 2012 Awards. “We are overwhelmed with pride and gratitude to have received this award again as this recognition comes from the Filipino consumers themselves. The trust they have given in Whirlpool is proof that we are a brand committed to bringing only durable, high-quality and energy-efficient products to help make the lives of Filipino families more convenient,” said Joy Catiis-Cruz, marketing manager of Whirlpool in the Philippines. Launched in 1999, the Reader’s Digest Asia’s Trusted Brands Survey is now on its 14th year of conducting annual surveys to determine the most preferred brands of consumers in the Asian region. Over the years, the Reader’s Digest Asia Trusted Brands has established a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region.