Omnicom Media Group names Gabunada to head Phl unit

Manila, Philippines -  Omnicom Media Group has appointed freelance business and marketing expert, Nicanor Gabunada Jr. to head Omnicom Media Group’s operations, in one of their rapidly growing markets in Asia ? Philippines. Gabunada will be responsible for driving the growth and success of OMD, PHD and M2M ? media specialist brands under Omnicom Media Group.

Gabunada has over two decades of experience in broadcast/cable/mobile media management, sales and marketing, business development, research and business analysis, and public relations. In a career etched with diversity developing new media products and services, establishing strategic units, guiding brands through critical challenges, leading organizational restructuring efforts.

Gabunada has earned a reputation for being a sharp, strategic thinker and a winning-team builder.

Prior to his freelance ventures, Gabunada was senior vice president, integrated sales & marketing at ABS-CBN, for over eight years. Prior to that he, headed research and business analysis for seven years in the same network. Gabunada also had successful stints as general manager of the Pulse Research Group (now Nielsen Philippines) and as an economist at the University of Asia and the Pacific.

Commenting on the appointment, Barry Cupples, CEO, Omnicom Media Group, Asia Pacific, said Gabunada “is a rare talent with strengths and accomplishments in a wide range of disciplines. A natural leader with sharp business acumen, knack for producing results, and comprehensive knowledge of the market, Nic is the perfect candidate to lead Omnicom Media Group in the Philippines to the next level of development to ensure we continue to deliver our objective of being the very best we can be across all of our operations.”

“It’s a challenging role, one that was strong enough to convince me to go back to corporate world in full steam. I look forward to pushing the boundaries of success and ensuring that each of Omnicom Media Group’s brand wins in the market. Team Omnicom Media Group Philippines will work towards becoming the best in the industry – ahead of the curve when it comes to client servicing, strategic thinking, insights, tools, and talent,” said Gabunada.