GMA firms up nationwide lead in May

MANILA, Philippines - GMA Network Inc. scored another nationwide TV ratings win last May, according to data from ratings service provider Nielsen TV Audience Measurement.

Based on the May data, GMA averaged 35.1 total day household audience share points in National Urban Television Audience Measurement (NUTAM), ahead of the ABS-CBN’s 30.2 points and TV5’s 14.5 points.

Assuming five viewers per household, GMA’s margins translate to almost 900,000 viewers over ABS-CBN and 3.7 million viewers over TV5 nationwide.

Nielsen’s comparative monthly nationwide ratings performance of the country’s three major TV channels nearly half-way into the year likewise reflects GMA as the established leading station in the airwaves.

GMA’s lead over ABS-CBN from January to May 31 hit almost six points, while its lead against TV5 was at 21 points.

In Total Urban Luzon, which makes up 77 percent of total urban television households nationwide, GMA hit 39 share points or a 13.1-point difference against ABS-CBN’s 25.9, and a 24.9-point gap against TV5’s 14.1 this May.

The gaps translate to more than 1.8 million more viewers for GMA over ABS-CBN and 3.5 million more viewers over TV5 in the said area.

In Mega Manila, an area strategically important to advertisers as it comprises the bulk of total urban television households at 59.5 percent, GMA had an outright win with 40.2 share points, more than 15 points away from ABS-CBN’s 24.6 and 25.7 points higher than TV5’s 14.5 points.

The gaps translate to almost 1.8 million more viewers over ABS-CBN and 2.9 million more viewers over TV5.

GMA subscribes to the Nielsen TV Audience Measurement along with 21 companies including another major network, TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients.

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila and a nationwide sample size of 2,000 homes.