Globe pushes ethernet service in Phl

MANILA, Philippines - Globe Telecom, through its corporate arm Globe Business, is pushing efforts to increase awareness and accelerate adoption of carrier ethernet services in the Philippines on the back of increasing focus on business continuity and disaster recovery centers.

In an ethernet forum for its enterprise customers, Globe said with enterprises operating in multiple locations around the world, they require interconnection among their service providers as they expect the same service function and performance in all their branches.

Carrier ethernet is currently the leading technology for real-time services including VoIP, disaster recovery, video conferencing and other enterprise applications. The increasing usage of various applications such as core banking, broadcasting, PoS/ ATM applications and content is playing a key role in ethernet market growth.

Analysts indicate that worldwide ethernet service is expected grow past the $40-billion mark by 2015, as telecom industry players adopt ethernet services, products, solutions and equipment to meet the demand for backhaul and content-rich applications, which in turn is fuelled by rising smartphone and tablet adoption rates.

“Ethernet helps service providers with better usage of infrastructure and bandwidth utilization to meet the demands,” according to Grace Jarin-Castillo, head of enterprise segments at Globe Business. “Globe has always been a dynamic and pioneering player in the telco industry and we have been offering Ethernet services in the country for more than a decade now, benefitting to service providers, equipment vendors and users more quickly with higher quality services at lower cost. We are proud to say that we have made significant investments in our network infrastructure in order to provide high levels of availability and performance to our ethernet subscribers.”

To establish a solid foundation for its carrier ethernet services, Globe passed numerous compliance tests and has achieved certifications from the Metro Ethernet Forum (MEF), the defining body for carrier ethernet. Backed by MEF 9 and MEF 14 certifications, the company’s customers are guaranteed that the carrier ethernet services offered by Globe meet globally-accepted international standards. In addition, Globe was the first local telco to have MEF carrier ethernet certified professionals (MEF-CECPs), with Globe technical personnel successfully passing the rigorous exams on professional knowledge of carrier ethernet technologies, standards, services and applications since July 2011.