Globe broadband business gets boost

MANILA, Philippines - With the sustained expansion of its broadband services and continued demand for Internet access, both for fixed line and mobile, Globe Telecom’s broadband revenues and subscriber base increased significantly in the first quarter of the year to P2 billion and almost 1.5 million, respectively.

“The Internet has changed the way we communicate. It has become not only a universal source of information but also a venue for people to express their ideas, collaborate, get in touch with each other, play games, download videos and music, among other things. And with the mobility being offered by cellphones, laptops and tablets, the demand for broadband access becomes even higher,” Globe president and CEO Ernest Cu said.

Broadband revenues went up 13 percent from P1.8 billion in the same period last year while compared to the previous quarter, revenues rose four percent as a result of an acceleration in broadband subscriber net additions following the aggressive marketing and sales campaigns of Tattoo Broadband, particularly Tattoo-On-The-Go. Total broadband subscriber base by the end of March was 26 percent above the first quarter figures of last year.

Tattoo-On-The-Go subscriptions grew with sustained demand for Internet connectivity and continued popularity of social networking sites. The introduction of new prepaid sticks, such as Tattoo 4G Flash and Tattoo 3G Sonic that offer different download speeds at various price points also helped drive the broadband business.

Globe also launched a lifestyle website for its broadband business, called LiveTattoo.ph featuring the coolest and latest offers, downloads, and subscriptions from over 50 partner websites and establishments such as games, music, tools and utilities, magazine and newspaper subscriptions, free surfing, discounts, and added values on purchases.

Coupled with the launch of the website was the debut of Tattoo Prepaid Lifestyle Sticks. Priced at P1,295 each, the newest line of broadband sticks from Globe offer speeds of up to 7.2 Mbps powered by Tattoo’s 4G network and packed with a number of other perks.

Each variant in the product suite is especially designed with the subscriber’s passion in mind. The Tattoo Explorer, for instance, is armed with free access to food and travel sites for a year, free online magazine subscriptions and airline ticket discounts. The Tattoo Player comes with free one year access to movie and gaming sites, free music downloads and credits to games and discounts to movie tickets. Lastly, the Tattoo Stylista gives its owner unlimited access to lifestyle sites and discounts in online shopping sites and fashion and beauty establishments.