Local franchising industry posts 17% growth

MANILA, Philippines - The domestic franchising industry remains robust with a 17-percent growth, from $9.4 billion in 2010 to $11 billion in sales in 2011.

Franchising comprises an estimated 30 percent of total retail sales in the Philippines. The industry registered a staggering 262-percent jump from year 2000 to 2011. Even Bloomberg, a premier business website, confirmed that the Philippines is now the leading Asian Tiger Economy that is beating China’s growth in franchising.

“Franchising has a high success rate. Filipinos believe in the system and once entrepreneurs put 100 percent of their attention to their business, the results are simply unimaginable,” says Samie Lim, CFE, chairman of Francorp Philippines, a member of the worldwide network of Francorp International.

Organized in 1997, Francorp Philippines is the premier and leading franchise developer in the country, with over 200 successful franchises developed or assisted at various stages of their growth.  

Francorp,  which has presence in 22 countries worldwide,  has been rigorous and dynamic in guiding clients through the franchise process, as proven by hundreds of its successful clientele, many of which have become international phenomenon such as Jollibee, Max’s, Goldilock’s, Pancake House, PR Gaz, Island Souvenirs, Bench, Kamiseta, The Generics Pharmacy, Crystal Clear and hundreds more.

Francorp clients account for more than 25 percent of the total franchises in the Philippine market and works nationwide with about as many as 5,000 entrepreneurs a year through franchise seminars, events, media and other marketing activities.  It was also able to help increase the number of franchise brands from a little over 100 in 1997 when Francorp was founded, to 1,300 in 2011. Francorp launches an average of 20 new franchises yearly during franchise expos and can be credited for creating hundreds of successful franchises that generate millions of jobs for the economy.

The seminar ‘’World’s Best Franchise Secrets from the Master’’ is slated on March 19, 1-5 p.m., at the Crowne Plaza Ballroom Hotel in Ortigas Center, Pasig. Topics include ‘’Franchising in the 21st Century: How the rules have changed business management tools’’; “Franchise Trends Worth Watching’’, ‘’Building a National Franchise Network/ Chain’’ and ‘’Acquiring and Managing Multi-brands’’ etc. and the Hottest trends in global franchising.

‘’Advanced Franchise Management Program,’’ on the other hand, is slated on March 20 and 21, 8:30 a.m. to 5 p.m., at the Asian Institute of Management, Paseo de Roxas, Makati, for franchisors and franchisees as well as aspiring franchise professionals who wish to earn Certified Franchise Executive points as requirement for a Mini-MBA in franchising. Boroian will lead the speakers that will also include Samie Lim CFE, Bing Limjoco, CFE, Nonoy Espeleta, CFE, Manuel V. Siggaoat Jr., CFE, Joselito Samson, CFE and Froilan Manotok, CFE. Panelists include Jose Magsaysay of Potato Corner, Siu Ping Par of PR Gaz Haus, Kit Medina of 7-11 Philippines, Joy Flores of The Generics Pharmacy, and Roel Perez of U Franchise.

The twin seminars are presented by Francorp and PLDT-SME. For more information email [email protected] or log on to www.francorp.com.ph or call 0917-809-9043 or 0922-821-3976