MANILA, Philippines - GMA Network Inc. dominated the National Urban Television Audience Measurement (NUTAM) ratings last March, data from Nielsen TV Audience Measurement showed.
For the period March 1 to 31 GMA scored an average household share of 35.1 points in NUTAM, notably higher than main rival ABS-CBN’s 31.3 points and TV5’s 14.6 points.
Using the assumption that there are five viewers per household, GMA had almost 700 thousand more viewers than ABS-CBN and 3.7 million more viewers than TV5 nationwide for the period, the Nielsen data noted.
In Mega Manila, where more than 59 percent of total urban television households in the country are found, GMA posted a commanding total-day average of 40.1 household share points, with ABS-CBN’s 26 points a distant second and way ahead of TV5’s 14.4 points.
GMA recorded an estimated viewer count of 4.5 million viewers, around 1.6 million more viewers over ABS-CBN, and almost 2.9 million more viewers than TV5 in its bailiwick.
The list of top-rating shows in Mega Manila was almost an exclusive terrain of the Kapuso Network as it swept seven out of 10 slots. The GMA programs that made the list were “24 Oras”, “Kapuso Mo” Jessica Soho, “Biritera”, “My Beloved”, “Legacy”, “Eat Bulaga”, and “iBilib.”
In Urban Luzon, which accounts for 77 percent of the total urban television households nationwide, GMA also prevailed over competition with a total-day average of 38.8 share points versus ABS-CBN’s 27.4 points and TV5’s 14.1 points.
GMA averaged 5.4 million viewers in Urban Luzon, approximately 1.6 million more viewers over ABS-CBN and 3.5 million more viewers over TV5.
GMA was consistently ahead of ABS-CBN and TV5 across all dayparts in Mega Manila and Urban Luzon, most notably in the afternoon block where GMA scored ratings equivalent to more than twice that of its rival stations.
GMA subscribes to the Nielsen TV Audience Measurement along with 21 other companies including two local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 14 advertising agencies and three regional clients.