MANILA, Philippines - The year 2011 proved to be another remarkable and robust year for MasterCard as it further strengthened its cards portfolio with the launch by its customer banks of seven new credit cards and one debit card. These include: PSBank Debit MasterCard, Toyota MasterCard (Metrobank), Forever 21 MasterCard (BDO), Sta. Lucia Mall-RCBC Bankard MasterCard, Hyundai MasterCard (EastWest Bak), Robinsons-Cebu Pacific MasterCard (Metrobank), Security Bank World MasterCard and RCBC Bankard Wilcon MasterCard.
MasterCard debit cards are yet again leading the way as PSBank launched the PSBank Debit MasterCard. It lets cardholders enjoy cashless shopping and dining by just swiping their ATM card in over 30.2 million MasterCard affiliated merchants worldwide. Offering speed, security and ease of transaction, the PSBank debit MasterCard also lets cardholders enjoy a host of other banking conveniences using any BancNet, ExpressNet and MegaLink ATMs locally and in1.6 million MasterCard or Maestro-Ciruss ATMs in over 210 countries.
MasterCard cards also continued its leadership in the co-brand cards segment when Metrobank, BDO, RCBC Bankard and EastWest Bank all launched highly-anticipated co-brand credit cards. The Toyota MasterCard is the car industry’s first co-brand credit, loyalty and discount card that delivers the ultimate motoring experience via rebates, discounts, rewards, roadside assistance and other perks. Fashionistas were also delighted when BDO forged a partnership with Forever 21 to launch the Forever 21 MasterCard, which gives an extensive selection of today’s most creative and fun clothing designs and accessories to help style-savvy cardholders create the right look at the right price.
Malling was given a rewarding twist when RCBC Bankard launched the Sta. Lucia Mall-RCBC Bankard MasterCard, the country’s first shopping mall co-brand credit card that gives cardholders rewards, rebates, discounts and other privileges. On the other hand, EastWest Bank and Hyundai Asia Resources Inc. (HARI) forged a partnership to launch the Hyundai MasterCard, which is designed to deliver total customer satisfaction and service excellence. Flying and shopping were also made more convenient when Metrobank, Cebu Pacific and Robinsons Retail Group joined hands to launch the Robinsons Cebu Pacific MasterCard. It’s the first credit card that lets cardholders use points to fly for free and shop for free.
Individuals living the high life now have a card to match their discerning lifestyles when Security Bank introduced the Security Bank World MasterCard. With a high credit limit, it’s designed for mature, highly-accomplished individuals who are well-traveled, enjoy spending wisely and prefer to shop exclusively. Those who are in the process of building their own home or repairing it, were pleased to know about the RCBC Wilcon Mastercard, which offers privileges and perks that make building or improving your own home truly convenient and rewarding.
Moreover, local promotions like Celebrate Everyday Heroes at Ayala Malls, Girlfriend’s Getaway Package at EDSA Shangri-La Hotel, SM Department Store Christmas Promo and TW Steel Promo each offered priceless experiences and prizes such as free hotel accommodations, a trip to Singapore to enjoy the FI Grad Prix and an Audi A4 car. Cardholders were also given the chance to win All-Access Tours to London or New York, which included free round-trip business class tickets, five-star accommodations and VIP shopping excursions at high-end boutiques. Such activities underscored MasterCard’s awareness and responsiveness to cardholder’s lifestyles and needs.
In addition, MasterCard’s regional fashion and sale properties, which include the Great Singapore Sale, Malaysia Mega Sale and Fashion Season @ Orchard never fail to enhance cardholder experience. At Resorts World Sentosa, cardholders were offered exclusive destination packages and specially-priced accommodations.
Furthermore, the choicest privileges and preferential treatment that go beyond borders were presented to premium MasterCard cardholders (Titanium, Platinum and World) through MasterCard Moments. Among the enriching experiences presented to MasterCard cardholders include travel and lifestyle perks in some of the world’s most preferred destinations such as Bhutan, New Zealand, India and Maldives.
Without doubt, 2011 was a very productive year for MasterCard. Last year strongly showed how MasterCard remains driven to consistently provide MasterCard cardholders with a wealth of priceless experiences.