Globe taps ZenithOptimedia

MANILA, Philippines - Globe Telecom has chosen ZenithOptimedia to be its media communications agency effective Jan. 1, 2012 in a pitch that spanned several months. The agency consistently scored well across the different criteria set out by Globe, particularly in strategic thinking and existing local and global resources that will drive leadership and innovation in Globe’s communication.

Venus Navalta, chairman and CEO of ZenithOptimedia Philippines, said “the agency is delighted in the trust and confidence that Globe has bestowed on ZenithOptimedia.”

“We are excited to deliver communications that are differentiated, effective, accountable and will take Globe Telecom to new heights.”

Globe Telecom is one of the biggest advertisers in the Philippines, with a Nielsen reported annual media spend of P3.7 billion in 2010.

ZenithOptimedia is a top multinational media agency. It is fast gaining a reputation for media excellence and innovation, recently winning the 4A’s “Best in Media Creativity Awards” and a gold and bronze in the 22nd Ad Congress Araw Awards competition.

Its aggressive growth is fueled by its new leadership, major investments in analytics, backed up by regional and global resources that allows access to a wide range of communication opportunities and skills to create powerful consumer connections.

Its clients include major advertisers like Nestle, L’Oreal, Sanofi-Aventis, SAFI/NutriAsia, Reckitt-Benckiser, Emperador, Megaworld and Lamoiyan.