Toshiba bares new biz strategy

MANILA, Philippines -  Toshiba Corp. and Toshiba (Philippines) Inc. unveiled an ambitious digital products business strategy and a new line-up of digital products and home appliances that combine technology with innovation and add user-friendly functionality – products designed to meet real needs and to renforce Toshiba’s presence in the Philippines.

Toshiba has achieved a strong presence in the ASEAN 5 market last year with growth of nearly 10 points, and became the top three in the region. Extending reach and finding growth in the Philippines is pivotal to further reinforce in this region. The Philippine economy continues to surge, with key markets recording dynamic growth. This is true in the digital products segments, and in the upcoming years, the market size is expected to grow significantly. The laptop market will enjoy a compound annual growth rate (CAGR of 26 percent, and TVs the figures are even more impressive: a CAGR of 49 percent both from FY2010 to FY2013. This trend also holds true in tablets, which will see a CAGR of 43 percent from FY2011 to FY2013.

Toshiba (Philippines) Inc. (TPRH) is positioned to take full advantage of this trend. Established in April this year, TPH started operations at its new Makati headquarters. With its unified sales and marketing operation providing nationwide market coverage, TPH has put in place a Philippine-centric business structure that promotes the development and delivery of products customized to meet the needs of customers in the Philippines.

Tomoyasu Yamamoto, President of Toshiba (Philippines) Inc. said, “For the past years, we have been reinforcing our marketing activities in ASEAN market to deliver products that address local needs and enhance brand awareness. We are very excited to have an opportunity to expand our business in the Philippines with the launch of a very strong line-up of TVs and PCs. We continue to make efforts to understand the market and look forward to meeting the needs of consumers throughout the Philippines.