Dnata Phils takes off with new brand identity

MANILA, Philippines - dnata, the fourth largest combined air services provider in the world, recently celebrated the introduction of a new company philosophy and fresh visual branding to its business in the Philippines as part of its global brand realignment.

In a brand re-launching event held at the Manila Marriott Hotel in Pasay City last Aug. 5, dnata Philippines’ successful contribution to dnata’s global business was acknowledged in Manila – with customers, suppliers and both local and international employees celebrating the start of a new era which will see positive changes to the business over the coming months.

“We are proud to have strong roots in the Philippines – since 1998, the team here has worked hard and played an important part in establishing our reputation in the region as a respected global air services provider,” said Gary Chapman, dnata president. “dnata in Manila has excellent potential for growth, future success and to play its part in dnata’s global team effort to achieve its vision of becoming the world’s most admired air services provider.”

“We have more than 200 dedicated staff working at the Ninoy Aquino International Airport, a number of whom have been with the team since we first began our operations in Manila,” said Margaret Yu, newly-appointed dnata Philippines general manager. “Together with the rest of the dnata family worldwide, the collective knowledge and experience we possess makes us a strong team and enables us to deliver the very best service to our customers.”

dnata has invested heavily in its Manila operations, with the purchase of new equipment, introduction of staff training initiatives and renovation of their offices. The operations have seen significant growth during the years since, with an increase in new customers and organic growth by existing customers. Today, dnata is one of the most successful and highly reputed handling agents in the Asia-Pacific Region with customers including Emirates, Qatar Airways, Hawaiian Air and Air China.

The event last Aug. 5 in the Philippines follows successful events held recently at dnata business locations including Switzerland, the United Kingdom and Singapore. In April of this year, almost 2,000 dnata employees celebrated in dnata’s birthplace – Dubai – where the revitalized look and feel, including striking new logo were first revealed to enthusiastic audiences at two launch events.