Vista Land to launch P12-billion low-cost housing projects

MANILA, Philippines - Sen. Manuel Villar-owned Vista Land and Lifescapes is accelerating low-cost housing development in the country with plans to launch P12 billion worth of projects in and outside Metro Manila.

The group, through low-cost housing unit Lessandra, offers residential units costing P500,000 to P1.2 million. On the other hand, its brand under Camella, serves the higher P1.2 million to P4 million segment of the market.

Vista Land president Benjamarie Serrano said the company aims to expand its presence in most Camella communities throughout the country.

Lessandra has already sold houses worth a total of P40 billion from 2007 to 2010 and already has a presence in 18 key cities nationwide where it has launched 37 projects amounting to over 10,000 housing units developed over a total of 150 hectares of land.

Serrano explained that Lessandra was initially developed in 2007 as a Camella townhome series in response to the need for affordability in the low-cost housing segment.

Serrano said Vista Land continues to be bullish about the prospects of Lessandra because it has gained strong market acceptance and its growing patronage has helped it to carve out its own niche where it is now the acknowledged market leader.

“Vista Land was the first to recognize the strong need for more home units in this segment and has been serving this market even when other property developers were focused on the middle to high-end markets,” Serrano said.

She added that this segment continues to account for the biggest share of the housing backlog in the country and Vista Land remains committed to serve it by providing affordable, quality units.

The low monthly amortization is the key to Lessandra’s affordability, Serrano said.

Lessandra communities now offer more choices such as single detached house and lot Rina and Marga model homes while maintaining its popular townhomes series Reana, Margarita and Sandra.

It is now in Camella’s cluster communities located in Daang Hari, Imus and Bacoor in Cavite; Caloocan; Antipolo; Baliwag and Bulakan in Bulacan; Mexico and Apalit in Pampanga; Tarlac, Sta. Barbara, Pangasinan, Isabela and Tuguegarao in the North. Lipa and Sto. Tomas, Batangas, Naga, Camarines Sur, Cebu, Iloilo, Bacolod, Davao and Cagayan de Oro in the South.

“Lessandra is VistaLand’s most practical solution to owning a home today. It is the company’s most practical solution to the country’s urgent need to provide quality, low-cost housing to thousands of Filipino families dreaming of owning a home they can call their own,” Serrano said.