GMA Life TV seeks to strengthen position in international market

MANILA, Philippines - GMA Life TV marks the first quarter of 2011 with new programming aimed at strengthening its positioning as the only international Filipino lifestyle channel. 

Company officials note that the second international channel of GMA Network has been celebrating Pinoy lifestyle since it was launched in February 2008, and it continues to do so three years after, now as life only gets better with GMA Life TV’s new programming, they added.

Complementing GMA Pinoy TV’s programming — the flagship international channel of GMA Network which features top-rating news and public affairs shows and entertainment programs from the Kapuso Network — GMA Life TV combines news and entertainment with lifestyle features that cater to the contemporary Pinoy audience.

“A lot of our subscribers - second and third generation Filipinos living and working in the US – appreciate GMA Life TV’s programming. Life TV shows bring them closer to home because the programs are able to tell them information about our country, people, and culture using the infotainment format. They learn something new while being entertained at the same time,” GMA International vice president and head of operations Joseph Francia said.

Beginning Feb. 28, the GMA Life TV subscribers will witness a lot more from GMA Life TV’s genre blocks - cooking programs (“It’s a Delicious Life”), talk shows (“Speaking of Life”), drama block (“Moments of Life”), movie block (“Reel Life”), etc. - as they feature everything the Kapuso viewers abroad need and want in life.

Nothing less than “serbisyong totoo” is also to be expected from the news and public affairs programs of GMA Life TV as the channel continues to tap the multi-awarded and globally recognized News and Public Affairs group of GMA Network.

And soon, a new international channel dedicated to Filipino newscasts and public affairs shows - GMA News TV - will be available to Kapuso viewers worldwide.

GMA Life TV is currently seen in the United States, Canada, Europe, Middle East and North Africa, Japan, Guam, Saipan, Hong Kong, Papua New Guinea, New Zealand, and Australia through various carriers. Come March, the channel will also be seen in Central Florida via Bright House Networks, and in the whole of Australia via Fetch TV.