P&G Phl a key driver in group's global operations

MANILA, Philippines - Consumer products manufacturing giant Procter & Gamble (P&G) said yesterday the Philippines is a key driver in the company’s global performance.

P&G Philippines president and general manager Siddik Tetik credited this to the company’s commitment towards offering consumers superior value for money and continued product innovation as key drivers for the company’s growth.

“This has truly been a milestone year for the organization. Our mission in our diamond anniversary was to shine brighter for the Filipino family. I feel we were able to achieve this as we were able to bring more P&G brands into the Filipino home, as seen from our growth in the different product categories, from hair care to home care,” said Tetik.

“More importantly, the Philippines is delighted to have contributed to P&G’s global mission of touching and improving more lives, more completely,” he added.

According to the multinational firm’s global quarterly earnings report, the company was able to achieve its goal of broad-based volume and market share growth as market share was up in all geographic regions and the majority of key countries and brands.

Sales volume was up six percent behind growth in 16 of 17 top countries, five of six business segments and 19 of its $23 billion brands.

Developing regions were seen as key contributors to this growth as this markets displayed double digit or high single digit growth across all product categories.

The Philippines was cited as one of the top performers in four categories.

In the retail hair care segment, the growth was led by Asia as shipments increased by about 20 percent. The Philippines, along with China and India, was commended for delivering strong results with shipments of hair care brands Pantene and Head & Shoulders growing over 25 percent.

The Philippines was also named as a contributor in the growth of P&G’s female skin care category, as Olay Skin Care volume doubled in the country versus last year, while in the home care category, the dishwashing liquid Joy posted an increase of 30 percent in volume, driven by higher levels of marketing support to drive trial and excellent in-store execution.