Ford Group Phils bares record sales last year

MANILA, Philippines –  Ford Group Philippines reported yesterday a record sales of 6,603 units for the whole of 2010.

The record year for Ford in the Philippines was supported by the continued strong performance across the full lineup of Ford nameplates. For the seventh consecutive year, the Ford Everest continued to be Ford Philippines’ top performer with sales in 2010 of 2,204 units. The Ford Escape also delivered a strong 2010 with full-year sales that rose 10 percent to 1,556 units from a year ago level.

“We are absolutely delighted to have ended the year on such a high note, which helped deliver record full-year sales for the Ford brand in 2010, reaffirming that our Filipino consumers continue to appreciate our world-class lineup of Ford vehicles, and we expect this momentum to carry in to a strong 2011,” Ford Philippines president Randy Krieger said.

In addition to Ford’s record sales in 2010, the Ford Motor Co. Philippines (FMCP) plant in Sta. Rosa, Laguna reported an all-time record in vehicle exports, increasing 35 percent from a year ago to 9,858 units. The figure is below the company’s target of 10,000 units this year. The company needs to export 10,000 units in order to avail of the incentive under the government’s Auto Export Program.

Still the first and only volume exporter of CBU vehicles in the Philippines, FMCP has been manufacturing the Ford Focus, Ford Escape and Mazda3 for export to ASEAN markets that include Thailand, Indonesia, and Malaysia since 2002. In December, FMCP celebrated the export of its 75,000 unit, representing a cumulative value of more than $960 million.

Following its successful launch in October, the all-new Ford Fiesta became the best-selling hatchback in the Philippines for the month of December, and led the company’s year-end surge in sales with 342 units.

“The launch of Fiesta has really given a significant boost to our sales – and as the best-selling hatchback in the industry in December, it’s clear that this class-leading vehicle holds significant appeal to a wide range of Filipino consumers,” said Krieger.