Smart launches lowest priced call-text package

MANILA, Philippines - Smart Communications Inc. has launched the lowest priced unlimited call and text packages in the country, signaling a fresh drive to offer more affordable services and gain more ground in the market for “unlimited” services.

Offered through the Red Mobile brand, the two new service packages are called ‘Unli 4’ (read as unli quatro) and ‘Unli 8 (unli ocho).

With Unli 4, all Red Mobile subscribers can send unlimited Red-to-Red text messages for only P4 good for one day. They can avail of this service by purchasing prepaid load and by sending “TU4” to the service number “9949”.

Unli 8 offers unlimited Red-to-Red voice calls and SMS for one day for only P8. They can register by sending “CTU8” to “9949”.

There is no minimum load maintaining balance to continue using either of the two offers.

“Red Mobile runs on a network that has the reach and capacity to offer unli calls and texts, with the superior call quality and coverage offered by Smart’s nationwidest mobile network,” Smart wireless consumer division head Danilo Mojica said.

He added that Unli 4 and Unli 8 offer the best combination of value and quality available in the market.

Red Mobile is running on a mobile network that Smart has dedicated to handle unlimited call and text messaging services. Developing this ‘unli’ network accounted for a significant portion of Smart’s network investments in 2009 and 2010.

Smart’s capital expenditure of P9.12 billion in the first nine months of 2010 was used primarily to build a secondary network for unlimited services.

“We have implemented this network strategy so that we can address the demand for flat-rate and bucket services while maintaining overall network quality levels,” Mojica said.

He pointed out that to be able offer superior unlimited services, they have designed their network to be robust enough to take on the expected higher volume of calls and text messages.

“We’ve made it able to provide extensive and reliable coverage so that Filipinos nationwide can truly benefit from the services. These are the strengths of Red Mobile and we are banking on the brand to fill this particular niche in the market,” he added.