McDonald's posts 5.6% sales hike in October

OAK BROOK, Illinois (AP) – A Monopoly promotion and strong sales of basic menu items such as the Big Mac helped push a key sales figure up 5.6 percent in the US for McDonald’s Corp. during October.

Its increase in sales at stores open at least 13 months was a marked improvement from the same month last year, when the metric dipped 0.1 percent in part because of tough comparisons. It was only the third time the monthly figure hadn’t climbed in 6 1/2 years.

The world’s biggest hamburger chain said Monday that worldwide sales at restaurants open at least 13 months climbed 6.5 percent.

That was slightly above McDonald’s prior forecast for an increase between five percent and six percent.

This figure is a key indicator of a restaurant operator’s health because it gauges results at existing restaurants rather than newly opened ones.

In the U.S., McDonald’s said other popular menu items included Chicken McNuggets, McGriddles and McCafe beverages, all of which came with pieces for the Monopoly game.

McDonald’s stock fell 30 cents to $79 in premarket trading.

The company based in Oak Brook, Illinois, has outpaced rivals like Burger King Corp. and Wendy’s/Arby’s Group Inc. in the weak economy partly because of its low cost value menu items.

Its success has not been limited to the US monthly results were also healthy in Europe, where the sales metric climbed 5.8 percent.