MANILA, Philippines– Pfizer appointed MEC Philippines in handling their on-and off-line media planning and buying, effective immediately. The assigned brands include: Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick.
“We are proud to have demonstrated to Pfizer that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all of the MEC team that we have been awarded this business, it’s a life changing win for the agency,” Malu Vasallo, Managing Director of MEC said.