Biggest beauty, lifestyle show opens next week

MANILA, Philippines - The Philippines’ grandest expo for the burgeoning industry of salons, spas and health care, aptly designated as Health, Beauty, Fitness & Lifestyle Asia 2010 (HBFL Asia 2010), will stage its fifth run on Aug. 13 to 15 at the World Trade Center in Pasay City.

At least 10,000 disciples of beauty are expected to gather at the event that will be made more exciting with the new entry of international exhibitors such as Pristine Living Limited of Hong Kong; Lian Fa International, Victoria Cosmetics Co. Ltd. And Enjoyment Cosmetic Corp. of Taiwan; Shinsung Cosmetic Brush Co. of China; Tata Surgical Pvt. Ltd. of Pakistan; Shahnaz Herbals and Dhathri Ayurveda Pvt. Ltd. of India; Thai-Meko Co. Ltd. of Thailand, among others.

“HBFL Asia 2010 provides each company the opportunity and platform to position new leads and relationships through refreshing ideas and products. This is a chance to have face-to-face with the most influential audience in the healthcare, beauty and wellness as well as fitness and lifestyle industry;” Mildred B. Caballero, Trade Advertising Exhibitions and Conventions International Inc. (Tradecon Inc.) president enthused.

Caballero stressed HBFL Asia 2010 creates a dynamic environment where commerce results naturally from bringing the community together to make vital connections.

Guests and enthusiasts are expected to acquire new leads and relationship through awareness campaign on health and wellness, interesting demos and lectures on fitness, beauty, hair and aesthetic demos.

Caballero said “a stage show, free services, workshops and seminars, contests, games, lucky draws, new product launches will continuously be the crowd puller of the expo.”

“Come and join HBFL Asia 2010 as you experience another beauty overhaul redefinition!” she added.

For inquiries, visit events specialist Tradecon Inc.’s office at Unit 206, Web-Jet Acropolis, 88 E. Rodriguez Avenue, Libis, Quezon City or call 395-5137; 482-5318 or send email to hbflasiaphilippines @gmail.com or register at www.hbflasia.net. For free admission.