Toyota Vios sets record sales in June

MANILA , Philippines - Toyota Motor Philippines (TMP) finishes the first half of the year strongly after selling 5,096 units in June, garnering 33.6 percent market share. This is the highest monthly sales record TMP has achieved so far for 2010. This is attributed to the more aggressive performance of both passenger car and commercial vehicle markets compared to the previous month.

In the passenger car category, Toyota captured 35.7 percent share with 1,953 units sold. This is attributed to the strong performance of the Altis, Camry and Vios models, each bagging the number one position in their respective segments. The Altis registered 344 sales, cornering 27.5 percent share of the compact passenger car segment. On the other hand, the Camry reigned supreme in the Midsize passenger car segment with 55 percent share.

Leading the robust passenger car line-up is the refreshed Vios and its 1.3 automatic transmission variant, which constitutes almost 77 percent of Total passenger car sales for Toyota. For the month of June, the New Vios achieved record-breaking sales of 1,502 units with 47.7 percent share of the sub-compact passenger car segment. Compared to same period of last year, the New Vios recorded an astounding 50 percent growth. To date, the Vios remains as the country’s bestselling car in the market.

Toyota also maintained leadership in the commercial vehicle category with 3,143 units sold, capturing 32.3 percent of total commercial vehicle market. For the month of June, Innova was the 2nd bestselling vehicle with total sales of 1,154 units.

Based on the results of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total year-to-date sales reached 82,147 units, with 37 percent year-on-year growth. Toyota continues to lead the automotive landscape with year-to-date sales of 26, 398 units at 32.3 percent market share, cementing its hold on the Triple Crown Title.

Raymond Rodriguez, TMP’s first vice president for vehicle sales operations said, “We are grateful for the constant support of our customers to our products, especially to the new Vios, which made this 1,500 sales milestone possible. We shall continue to dedicate our efforts in improving our products and services to ensure total customer satisfaction for every Toyota customer.”