PLDT, SM Cinema partner on first indoor digital wall in RP

MANILA, Philippines - Telecommunications leader Philippine Long Distance Telephone Co. (PLDT) has partnered with Digipost and SM Cinema for the first indoor networked digital wall in the Philippines.

In more advanced markets such as the United States, the use of a networked digital signage solution is already mainstream, utilized in high-traffic areas for both indoor and outdoor applications. These digital displays are capable of being updated remotely through a content management server.

PLDT SVP and customer sales and marketing group head Eric Alberto said their vision is to empower local companies with this breakthrough technology, exhibited on a grander scale via an industry-leading video wall solution design that offers an almost seamless display – the Sweetspots DigiWall.

“We have chosen to partner with Digipost and SM Cinema for this project because we share the same goal, which is to revolutionize indoor digital advertising with the latest technology,” he added.

According to SM Cinema AVP for sales and marketing Allan Florendo, the video wall displays are to be located initially in six select SM Cinema lobbies nationwide – SM Mall of Asia, SM Megamall, SM North EDSA, SM Clark, SM Cebu and SM Dasmariñas. “As part of our continuing commitment to our moviegoers to provide an enhanced SM Cinema experience, this technology is something that we all look forward to,” he pointed out.

While most indoor digital advertising and information displays installed in establishments make use of regular-sized LCD screens and television sets, PLDT officials said they offer a better proposition for effective marketing communication through a 3x3 video wall set-up.

“The Sweetspots DigiWall streamlines targeted communications. Message recall is magnified due to the display’s vivid colors, prominent size and relevant content. These indeed, make the technology a captivating medium that is impossible to ignore,” PLDT FVP and corporate business group head Nerissa Ramos noted.

As the country’s pioneer in telecommunications and the leading service provider, PLDT said it remains committed to its mission of changing lives by being enablers of technological transformation.

Company VP and business solutions head Vic Tria pointed out that each Sweetspots DigiWall unit will be powered by PLDT infrastructure and connectivity and that with their unparalleled nationwide coverage for fixed and wireless broadband, they ensure on-demand and real time content transmission and updates.

For his part, Digipost chief operations officer Ramon Soriano emphasized that digital advertising will never be the same again. “ We are privileged to be part of this endeavor and is very pleased at raising the bar of standard for local digital advertising. We can now say that we are at par with global standards. We look forward to the project expansion in other SM Cinemas nationwide,” he said.