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Business

The GA Report: A fresh take on housing and property development

- Rica Delfinado -

MANILA, Philippines - The phenomenal success of Globe Asiatique Realty Holdings Corp. in redefining mass housing and township development in the country has motivated the company to open another door of opportunity for most Filipino families who dream of owning their own home by conceptualizing an informative TV show which answers the questions posted by viewers interested in various aspects of housing, real estate and property development.

Aptly called The GA Report, the show airs over the ABS-CBN News Channel (ANC) with primetime telecast every Thursday, from 10:30 to 11 p.m. and replays every Saturday from 1 to 1:30 p.m. The show is slated to run until April 24, 2010. The program will also be telecast over The Filipino Channel (TFC), reaching a wide range of audience both here and abroad.

The program is hosted by Globe Asiatique president, successful entreprenuer and philanthropist Delfin Lee. It will be co-hosted by noted broadcaster, television personality and Clark Development Corp. Public Affairs manager, Angelo “Sonny’’ Lopez Jr. 

“The GA Report wants to bring Filipinos closer to their dream of owning their own home by discussing relevant issues on housing, property development and tips on sustaining a progressive lifestyle,’’ Lee explained.

Lee has been vocal on his ambition to elevate the lifestyle condition of Filipinos through his company’s housing projects and make them affordable to income-challenged Pinoys. 

As such, The GA Report aims to bring fresh concepts on housing and property development by making first time property buyers especially the overseas Filipino workers (OFWs) as well as Filipinos living abroad make an informed decisions on their investments. 

By discussing relevant issues and concerns ranging from the most mundane such as how to go about obtaining a Pag-IBIG loan, interest rate computations, amortization schemes   to presenting helpful tips and information on family life in a township community, the show aims   to simplify and make information available to the masses and potential buyers.

The program is also envisioned to inspire start-ups as well as experienced entrepreneurs in the field of real state and property development.

Lee hopes the phenomenal success of Globe Asiatique in mass housing could inspire more businessmen and entreprenuers to take on the challenges of property developments and likewise set a noble goal of developing housing opportunities for low-income earners without the low quality standard that comes with that segment.

The GA Report also hopes to provide viewers with candid answers on housing and property development by presenting what people are drawn to such as security, good environment, community solidarity, and first class facilities.

With Globe Asiatique’s well established reputation as the leader in community and township development, Lee is confident that The GA Report has the credibility to present information on the advantages of living in a well planned township project.

“We are in the business of building communities and not just houses. The ordinary Filipino wants a better lifestyle, a higher standard of living for his children. We at GA are going all out to make this particular Filipino dream possible, and I believe we’ve been uniquely successful,’’ Lee was quoted as saying.

Likewise, the program will touch on city planning, corporate social responsibility, careers in the field of sales and so much more.

It will also feature various case studies and success stories of people who have made it as well as businesses and developments which continue to thrive.

Globe Asiatique, owned by the family of Delfin Lee, is a leading developer of mass housing communities and a prominent player in the high-rise residential condominium market. It is the company behind groundbreaking projects such as St. Monique Valais in Binangonan, Rizal; Xevera in Bacolor and Mabalacat town in Pampanga; Casa Ibiza in Antipolo; the Enclave in Angeles City; Chateau Valenzuela; GA Twin Towers in Mandaluyong; and the 38-storey GA Sky Suites in Quezon Avenue-soon to rise as the tallest building along Edsa.

The company is set to lauch more projects soon, including The Courtyard, the New Sta. Rosa Homes in Laguna, Sameerah in Angeles City and the Xevera Neo-Calapan in Mindoro.

During the first nine months of 2009, Globe Asiatique posted a net income of P300.1 million, 40 percent higher than its earnings a year earlier, on revenues of P3.02 billion.

Globe Asiatique is gearing up for its   initial public offering (IPO) soon. The company said proceeds from the sale share will fund the development of the company’s housing projects on a wider, nationwide scale. It is currently awaiting the Securities and Exchange Commission (SEC) approval of its IPO registration filed late last year.

ANGELES CITY

ANGELES CITY AND THE XEVERA NEO-CALAPAN

ASIATIQUE

BACOLOR AND MABALACAT

CASA IBIZA

DELFIN LEE

DEVELOPMENT

GLOBE ASIATIQUE

HOUSING

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