Globe launches new BlackBerry smartphone

MANILA, Philippines - Globe Telecom and Research In Motion (RIM)) announced yesterday the launch of the BlackBerry Curve 8520 smartphone in the Philippines.

The new BlackBerry Curve 8520 introduces an innovative touch-sensitive trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.

Officials noted that the BlackBerry Curve 8520 smartphone is an incredibly approachable smartphone designed to be efficient and convenient. For people who like to be connected, it provides the industry’s leading mobile email and messaging (IM, SMS, MMS) solution, as well as easy access to popular social networking sites (including Facebook and MySpace).

The new smartphone features a highly tactile full-QWERTY keyboard for comfortable, accurate typing, rich multimedia capabilities and easy access to music, games and other mobile apps for entertainment on the go. The BlackBerry Curve 8520 smartphone is Wi-Fi-enabled to give customers faster Web browsing and extended data coverage.

“As we have made BlackBerry services available to retail customers early this year, we are excited to bring another unique BlackBerry smartphone to Filipino consumers. They have been very receptive to the idea of being able to easily access the important people and information they want on the go. The BlackBerry Curve 8520 smartphone will be especially attractive to younger people, who want to carry their music, videos and games with them, along with their email and access to social networking sites,” Globe chief marketing officer Menchi Orlina said.

Meanwhile, Globe Business enterprise segments head Jesus Romero emphasized that this new BlackBerry smartphone is easy to use and navigate, delivering an excellent customer experience. “The adoption of BlackBerry smartphones and services among Filipinos continues to expand and with this new offering, we can cater to a bigger market and provide the core benefits of the BlackBerry platform for all as it is now in a more affordable package. We are glad to make the BlackBerry Curve 8520 available to enterprise and retail customers. Customers will appreciate the multimedia features of this smartphone in addition to its exceptional business functionality,” he said.