PLDT taps Oracle anew for productivity solutions

MANILA, Philippines - Global software giant Oracle has provided the country’s leading telecommunications firm Philippine Long Distance Telephone Co. (PLDT) its Siebel CRM solutions to increase productivity and strengthen its competitiveness.

 “The continued trust that PLDT places in Oracle solutions affirms Oracle’s solid applications and technology leadership for communications and its commitment to help significantly enhance the customer-facing business processes of Philippine telecommunications companies,” said Ryan Guadalquiver, managing director of Oracle Philippines.

“By leveraging Oracle solutions, PLDT can empower its entire organization to provide increased customer satisfaction and loyalty as it delivers next-generation services in the country,” he added.

With Siebel CRM, PLDT can integrate internal business and customer-facing processes for better customer service and more efficient sales and marketing initiatives across its various communications products and services.

By providing a real-time, 360-degree view of customer information and sharing customer data across all channels and customer-facing departments – such as sales, service, call center and marketing – Siebel CRM enables PLDT to provide a consistent customer experience and helps the company aggressively acquire and retain customers across its various lines of business.

The dominant communications provider in the Philippines, PLDT has 35.2 million cellular subscribers, 1.8 million fixed line subscribers and 547,000 wireless broadband customers.

“We chose Oracle based on our successes with other Oracle products and because of its proven track record in delivering business value in the communications industry. We believe that the implementation of Oracle’s Siebel CRM is a key step for PLDT to provide more quality customer service to our valued subscribers,” said Wilma Cruz, group chief information officer of PLDT.

With Siebel CRM, PLDT is confident it will achieve desirable levels of maximum top and bottom line growth. PLDT, a long-time Oracle customer, is currently using Oracle’s Database, Business Intelligence, Fusion Middleware, Real Application Clusters, Identity Management and Times Ten In-Memory Database.