New concept store opens in Greenbelt 5

MANILA, Philippines - Step into an Apple or Nike store and consumers are greeted with texture, color and movement that’s highly sensory. This approach to merchandising appeals to target shoppers’ imaginations, while providing an interactive, tactile presentation in the retail environment.

The World’s No. 1 fitness equipment manufacturer Life Fitness is addressing this trend by designing a more sensory shopping space that empowers customers to make an informed decision.

 “Today’s consumers are looking for an interactive purchasing environment where it’s convenient for them to see, understand and experience a product’s features and benefits,” said Kenneth L. Ti, managing director of SportFit, Inc., exclusive distributor of Life Fitness in the Philippines “We want it to be easy and exciting for customers to discover what fitness equipment they need to make their home gym a place they’ll use for years to come.”

The new Life Fitness concept store at the lower ground level of Greenbelt 5 is centered on a format that presents room scenes and lifestyle graphics to put the equipment, and its benefits, into everyday context. Life Fitness treadmills, elliptical cross-trainers, Lifecycle® Exercise Bikes and strength-training systems are positioned comfortably around the store to encourage customer trial.

Through market research, Life Fitness determined there was an opportunity to create a more relatable fitness shopping experience – especially one that connected with women. The new concept enables the consumer to self-educate in a welcoming environment, as well as envision what the equipment might look like in their home. It also provides customers with better understanding of how exercise can benefit them, and allows them to select products that best suit their needs.

Life Fitness is a division of Brunswick Corp. and is the world’s leader in the design and manufacture of premium high-quality fitness equipment for commercial and consumer use with a proven track record of more than 30 years in the industry. 

Life Fitness supplies to most premiere hotel and residential properties and health clubs worldwide. 

For details, visit the Life Fitness stores in Greenbelt 5, Shangri-La Plaza Mall, and the Rockwell Powerplant Mall, or visit www.sportfitinc.com, or call them at 729-7061, 910-4904, or 728-9944.