Kawasaki keeps motorcycle leadership

MANILA, Philippines - Kawasaki Motors Philippines Corporation (KMPC) and Indian manufacturer Bajaj Auto have collaborated to form what is now considered the largest and most dominant force in the motorcycle industry in Asia.

Dubbed “The Great Asian Connection”, this collaboration underscores Kawasaki’s continuing faith in the Filipino riding public despite the looming financial crisis. 

“We are certain that the Philippine market is the primary beneficiary of this merger,” said Teench Layosa-Doval Santos, KMPC sales and marketing senior supervisor. “When you combine the broad base of advanced technologies of Kawasaki and the expertise of Bajaj, the product is a superb, reliable, and dependable motorcycle that is out to create a totally new category in the market.”

KMPC is a subsidiary of Kawasaki Heavy Industries (KHI), Ltd. KHI has developed new technologies that have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, and automation systems, apart from a range of high quality, high reliability motorcycles.

Bajaj Auto, is ranked as the world’s fourth largest two- and three-wheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in Europe, Latin America, the US and Asia.

The two companies’ strength emerges with the launch of the Rouser 200cc.

“This product is just the start of a renewed relationship with Bajaj, which has produced one of our top sellers, CT100. We aim to give more choices for consumers to enjoy,” said Yoshihiro Tanigawa, president and chairman of KMPC.

“We believe that to be able to increase customer satisfaction Kawasaki has to work harder and provide only the superior products and services through the technology and strength of the Kawasaki brand,” Tanigawa said. “It will increase the enterprise value to the benefit of the customers, shareholders, and communities we serve.”

Kawasaki products lead the power sports industry around the world.