Eton not slowing down on current development projects

Eton Properties Philippines Inc., the real estate development arm of the Lucio Tan Group of Companies, will go full blast on the construction of its existing projects as it temporarily defers the launch of new ones given a sluggish world economy.

Eton president Danilo Ignacio said the company remains committed to turn over to the buyers all projects on their promised delivery dates as it concentrates on the completion of 17 projects it has launched or announced to  the public.

Ignacio said the company is looking to build more projects catering to the middle-income sector to take advantage of the huge demand coming from the middle class. In the pipeline is a middle-income housing project in Eton City, a master-planned satellite city that will rise in a sprawling 1,000-hectare property in Sta. Rosa, Laguna. 

Eton City will feature high-end residential enclaves, a world-class business district, a champion golf course and first class leisure, entertainment and shopping hubs and a 35-hectare man-made lake,

Ignacio, however, said the company might introduce new projects as opportunities arise. Eton is looking at the possibility of developing a middle-rise building at the former site of Sta. Clara Church along Katipunan Ave.

Projects expected to be completed next year include an office building catering to the business process outsourcing sector, a hypermart and a commercial center, all located in Centris on Quezon Ave. A retail structure will also be launched in February next year in Corinthians and Archers Place.

Ignacio said he is optimistic that the company can sell its inventory in spite of the financial turmoil.

Given the economic slowdown, Eton will cut back on overhead costs and expenses, Ignacio said.   

Eton earlier raised prices by five percent to cover escalating cost of construction.

Other projects of the company are Eton Residences Greenbelt, Eton Baypark Manila, Emerald Lofts, Eton Parkview Greenbelt.

Residences Greenbelt is a premium residential condominium located in the heart of the Makati Central Business District and right in front of the posh Greenbelt complex. Dubbed “the first all-loft luxury condominium in Makati,” this 39-story building will rise on the current site of the Philippine Airlines head office.

Baypark Manila, is a 29-story luxury residential condominium. It will rise on a 744-square meter lot at the corner of Roxas Boulevard and Kalaw St. in Manila while Emerald Lofts is  a two-tower, mid-income residential high-rise located in a 3,422 square meter property in Ortigas, featuring loft-style homes coupled with a retail component.

The 33-story Eton Parkview Greenbelt will offer a total of 230 units at prices starting from P3.6 million. Development of the project is slated in January 2009 and is expected to be turned over to buyers in December 2011.

Since it transformed from a holding company to a property development firm last year, Eton Philippines has launched 10 major projects, which include Belton Place, One Archers Place, Eton Cyberpod Corinthian, Eton Centris, North Belton Communities, and South Lake Village.

Eton not slowing down on current development projects

By Zinnia B. Dela Peña

Eton Properties Philippines Inc., the real estate development arm of the Lucio Tan Group of Companies, will go full blast on the construction of its existing projects as it temporarily defers the launch of new ones given a sluggish world economy.

Eton president Danilo Ignacio said the company remains committed to turn over to the buyers all projects on their promised delivery dates as it concentrates on the completion of 17 projects it has launched or announced to  the public.

Ignacio said the company is looking to build more projects catering to the middle-income sector to take advantage of the huge demand coming from the middle class. In the pipeline is a middle-income housing project in Eton City, a master-planned satellite city that will rise in a sprawling 1,000-hectare property in Sta. Rosa, Laguna. 

Eton City will feature high-end residential enclaves, a world-class business district, a champion golf course and first class leisure, entertainment and shopping hubs and a 35-hectare man-made lake,

Ignacio, however, said the company might introduce new projects as opportunities arise. Eton is looking at the possibility of developing a middle-rise building at the former site of Sta. Clara Church along Katipunan Ave.

Projects expected to be completed next year include an office building catering to the business process outsourcing sector, a hypermart and a commercial center, all located in Centris on Quezon Ave. A retail structure will also be launched in February next year in Corinthians and Archers Place.

Ignacio said he is optimistic that the company can sell its inventory in spite of the financial turmoil.

Given the economic slowdown, Eton will cut back on overhead costs and expenses, Ignacio said.   

Eton earlier raised prices by five percent to cover escalating cost of construction.

Other projects of the company are Eton Residences Greenbelt, Eton Baypark Manila, Emerald Lofts, Eton Parkview Greenbelt.

Residences Greenbelt is a premium residential condominium located in the heart of the Makati Central Business District and right in front of the posh Greenbelt complex. Dubbed “the first all-loft luxury condominium in Makati,” this 39-story building will rise on the current site of the Philippine Airlines head office.

Baypark Manila, is a 29-story luxury residential condominium. It will rise on a 744-square meter lot at the corner of Roxas Boulevard and Kalaw St. in Manila while Emerald Lofts is  a two-tower, mid-income residential high-rise located in a 3,422 square meter property in Ortigas, featuring loft-style homes coupled with a retail component.

The 33-story Eton Parkview Greenbelt will offer a total of 230 units at prices starting from P3.6 million. Development of the project is slated in January 2009 and is expected to be turned over to buyers in December 2011.

Since it transformed from a holding company to a property development firm last year, Eton Philippines has launched 10 major projects, which include Belton Place, One Archers Place, Eton Cyberpod Corinthian, Eton Centris, North Belton Communities, and South Lake Village.