Megaworld chairman Andrew Tan said the company, through its international marketing arm Megaworld International, is reaching out to a huge market made up largely of overseas Filipino workers to build a growing clientele and further boost sales.
Tan said the company has been aggressively expanding its network of representative offices in OFW-rich cities throughout the world.
Megaworld now has more than 22 representative offices located in Europe, US, and Asia.
"We’re the first to put up offices abroad. We started more than 10 years ago. We now have more than 22 representative offices. We have always been aggressive. Our expansion would be in the US, we plan to go to East Coast since most of our offices are located in California," Tan said.
Tan said at least 20 percent of the company’s sales come from buyers abroad.
Megaworld has maintained a steadily growing presence in the US market through a number of sales offices in Burlingame, Los Angeles, Vallejo and San Diego in California; Las Vegas in Nevada and Chicago in Illinois.
In Japan, Megaworld maintains a strong presence in key urban centers such as Tokyo, Fukushima, Kobe and Nagoya. Other Asian locations where it markets its best-selling homes are Singapore, Hong Kong, Brunei and Indonesia. It also has a representative office in Sydney, Australia.
In Europe, a Mega-world representative sales office can be found in Rome, Italy, and in the cities of Munich and Cologne in Germany and London in the United Kingdom.
Several property firms have adopted a strategy of putting up sales offices abroad or have enabled their websites to receive inquiries online and helped facilitate sales. Conducting international roadshows to tap the Filipino immigrant market have also become a norm for many property companies to augment sales.
Meanwhile, Tan said the company has launched three of the programmed 20 residential condominium towers in Araneta Center, Cubao. The $137-million residential condominium project, dubbed Manhattan Garden City, will be linked to the two major rail transit systems in the metro, the MRT & LRT 2.
Manhattan Parkway Residences will consist of 17 towers with a total of 6,000 units on a four-hectare site.