Canon unveils new product lines

Canon Marketing (Philippines) Inc., which is well known already for its photographic and imaging business, yesterday unveiled its new branding campaign for its corporate business unit.

In a press conference, Canon Marketing (Philippines) president and chief executive officer Ramon G. Arteficio said that although Canon already has a 21 percent market share in the local copier market, a 38 percent share in the digital camera segment and 34 percent in SLR (single lens reflex) cameras, the firm is still hoping to expand further.

At present, Arteficio said majority or 60 percent of Canon’s sales is generated from consumer sales of cameras while only 40 percent is generated from sales of its copiers, fax and office supplies.

With its latest branding campaign "Business Can Be Simple" which offer a complete digital business system solution, Arteficio said, Canon is hoping to even out its sales from both consumer products and corporate business units.

On average over the past nine years, Arteficio said, Canon has been growing at a 20 percent rate.

This year, Arteficio said, Canon is projecting a slightly slower growth in sales of 15 percent.

Last year, Canon’s sales reached P2.2 billion.

Canon yesterday unveiled its multifunctional product lines which include projectors, webcams, large format printers, laser printers, production printers, document scanners and fax machines.

However, aside from its multifunctional product lines, Canon is offering an integrated office system solutions that are clear and easy to apply in existing working environments.

Thus, aside from simply offering the hardware, Canon is setting out to help its corporate clients adopt a more effective and efficient document management system that also takes into consideration keeping business cost down.

All of Canon’s products, Arteficio admitted are imported into the Philippines either from Japan or its various plants in Malaysia, Thailand, Vietnam and China.

Canon, Arteficio said, had looked at the Philippines in the past for its manufacturing activity but was forced to pass on the country due to the political upheaval during the overthrow of the then Estrada Administration.

The Philippines, however, Arteficio said, is Canon’s fastest growing market in the Southeast Asia region. <