Robinsons Land launches East of Galleria residential condo

Robinsons Land Corp. (RLC), the property development arm of the Gokongweis’ investment holding company JG Summit Holdings Inc., is going full blast with its expansion with the launch of a 45-story residential condominium building at the heart of the Ortigas business district.

Dubbed as East of Galleria, the residential condominium sits on a 2,445-square meter property located along Topaz street in Ortigas Center, just a walk away from posh commercial establishments, schools, hotels and hospitals.

Danilo Ignacio, RLC high-rise buildings division general manager, said the project will have 758 residential units to be developed over a five-year period.

Ignacio said East of Galleria was in response to calls for affordable, better and newer residential condominiums in the Ortigas area.

"Since no new condo developments were being built in Ortigas in the last few years, Robinsons Land took note of the opportunity and decided to build a new tower to serve these needs.

Our concept is to merge Robinsons Galleria Mall’s proximity value with the unique combination of bi-level and loft type units.

No other condo in the Ortigas area offers a better proposition or real choice for the middle income," Ignacio said.

Ignacio said units will cost between P2.55 million and P6.96 million each.

"With East of Galleria’s prime location, superior product offering and affordability, everything that a resident will need is just a stroll away. Those are real values that few developers can match. It is the most attractive offering to date in Ortigas," Ignacio said.

In addition to East of Galleria, other residential condominium projects launched by RLC for the year include Gateway Garden Heights located in Pioneer, Edsa; Mckinley Park Residences in Fort Bonifacio, and Adriatico Place at the former Midtown Hotel.

Among RLC’s completed projects within Ortigas include the Galleria Corporate Center, a 30-story office condominium; the 45-story Robinsons Equitable Tower, and Galleria Regency, a 33-story residential condominium.

RLC is bidding for a 4.8-hectare Makati property formerly occupied by the International School. The government has set a floor price of about P1.2 billion or P23,000 square meter. The property is seen as ideal for the development of high-rise residential or business complex, given its proximity to the Rockwell Center, an upscale business and residential enclave.

There have been two failed auctions for the IS property and the government can resort to a negotiated sale if the bidding will fail for a third time.

RLC is 84-percent controlled by JG Summit Holdings Inc. and is positioning to become the country’s major property company. It focuses on shopping malls, office buildings, hotels, and housing. It intends to steadily expand its shopping mall business by building three to four new shopping malls a year.

It also plans to develop leaner commercial centers in provincial cities with a smaller average gross floor area of 25,000 square meters each. The firm’s shopping malls are generally anchored by sister companies Big R Supercenter, Robinsons Department Store, Robinsons Supermarket and/or Handyman. They enjoy high occupancy rates, currently averaging at 94 percent.

RLC is also the largest domestic hotel owner and operator. Its subsidiaries and affiliates include Manila Midtown Hotels & Land Corp. as well as housing concerns Robinsons Homes Inc. and Trion Homes Development Corp.