Samsung eyes 30% share of RP printer market

Korea’s Samsung Electronics Co. Ltd. is eyeing a 30-percent share of the Philippine printer market, according to Hyuck Jae Shim, president and chief executive officer of Samsung Electronics Philippines Corp.

Samsung is stepping up the promotion of its printers, which are of top quality but are not yet well-known in the Philippines.

Samsung printers were only recently introduced locally during the last quarter of 2004.

However, in the brief six months that Samsung printers have been available locally, Shim said their products managed to take on competition and rise as the second best-selling brand.

Shim said their strategy in achieving the 30- percent market share is to focus on the corporate market, which accounts for 80 percent of its sales volume.

The retail market, Shim pointed out, accounts for only 20 percent of the sales volume but helps promote brand recognition.

Samsung printers offer more features and innovations. A variety of Samsung printers offer multi-functions that include digital printing, copying and scanning. Certain models also offer duplex printing and special copy features such as ID copy and clone copy/poster.