The department store will be an anchor store of Festival, which is a development of the Filinvest Group controlled by Andrew and Mercedes Gotianun. As everybody knows, the Gotianun couple and their children have tons of experience in land development but nada about the retail trade.
And when the deliveries do come, the chickens are grabbed, fought for (politely, thats true, in some high-end supermarkets) and gone in a couple of minutes.
Robert Munozs packaging strategy is geared towards two markets. One is the overseas Filipino worker who is not allowed to use his/her employers refrigerator. The other is the local market, both the single condo dwellers who cant finish a huge bottle in a short period of time and the D-E market who cant afford the price of the bottle.
The President has been attending DBPs anniversary celebration (while sending then Finance Secretary Jose Isidro Camacho to attend those of other government financial institutions) for the past three years in part because she is a sucker for young, good-looking chief executive officers like Simon Paterno.
Prior to DBP, Mr. Paterno handled the Philippine business for investment bank, JP Morgan.
You see, Keppel is the partner of Ms. Cosons father, Henry Sy, in the development of the high-end (a first for Mr. Sy whose core market is the C-D consumer) The Podium, which covers the mall as well as the mixed condominium building behind it.